
Strategy. Creativity. Results.
VL Communications Provides Investor-Focused Public Relations, Shareholder Activism Advisory, and Litigation Support Communications
VL Communications is a strategic communications advisory firm built for high-stakes moments. We believe clear, decisive communication is the ultimate lever to shape perception, unlock market value, and protect reputation. Our work sits at the intersection of finance, governance, and communications. We don’t just advise on messaging—we help clients take control of complex narratives and execute with precision when scrutiny is highest.

Built on a “skin-in-the-game” philosophy that directly aligns the firm’s success with successful client outcomes.
WHAT WE DO
We Communicate that attracts, engages, adocate
Shareholder Activism
Advising investors on campaign strategy, media outreach, and all communication materials to help achieve their goals.
Short Seller Defense
Rapid-response messaging and investor engagement strategies to address short seller claims and preserve market credibility.
M&A and other transactions
Clear, compelling communications that build stakeholder trust and support successful mergers, acquisitions, and other strategic transactions.
Litigation Support
Plaintiff-side public relations campaigns designed to accelerate case resolution, increase the likelihood of successful outcomes, support class member recruitment through earned, paid, and social media, and maximize settlement and verdict value.
Investor Positioning & Narrative Development
Crafting differentiated investment stories that clearly communicate your value proposition and strengthen investor confidence.
Corporate Reputation & Brand Awareness
Building and enhancing corporate reputation through strategic communications that increase visibility, credibility, and market influence.
Brands we’re proud to work with
Wins worth sharing
Our work speaks for itself
Why work with us
What sets us apart
01.
Focused on what truly matters
We prioritize the outcomes that make a real difference, like performance, growth, and long-term value, ensuring every effort contributes to meaningful business results.
02.
Driven by insight, not assumptions
Every decision we make is backed by data, research, and real customer understanding, so your strategy is grounded in what works.
03.
Committed to long-term success
We don’t chase quick wins. We build strategies designed to grow with your business and deliver sustainable results over time.
OUR TEAM
Meet the Founder
Dan McDermott
Dan McDermott is the Founder of VL Communications, a strategic communications firm built on a “skin-in-the-game” philosophy that directly aligns the firm’s success with successful client outcomes.
A recognized expert in shareholder activism, Dan serves as an adjunct professor at the University of Pennsylvania Carey School of Law. His premier course on shareholder activism, hostile M&A, and board disputes is nationally recognized as the leading academic offering in its field.
Prior to launching VL Communications, Dan spent eight years as a senior member of ICR’s Special Situations and Shareholder Advisory Group. In this role, he developed and executed critical communications plans for shareholder activism, high-stakes litigation, short-selling defense, corporate governance, ESG initiatives, and other crisis-related events.
Dan’s deep industry expertise is anchored by his previous roles at Involved Consulting, a boutique shareholder activism advisory firm, and Institutional Shareholder Services (ISS). At ISS, he served as a Senior Analyst—one of only four professionals globally tasked with evaluating and rendering vote recommendations on complex proxy contests, contested mergers, and executive compensation for major institutional clients.
Dan holds a B.A. in Political Science from Fordham University and an M.B.A. in Finance from Johns Hopkins University. He also earned the Sustainable Accounting Standards Board (SASB) Fundamentals in Sustainability Accounting (FSA) Certification, combining traditional financial acumen with modern ESG expertise. Outside of work, Dan enjoys spending time with his wife and daughter.

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